About me

Please watch this video if you’d like to know more about me, why I am doing this and why I think I can help you.


Andrew Wibberley – background

I graduated in Law at Birmingham University, then started work at a big reinsurer on their graduate scheme in a variety of departments.  Being naturally nosy I found underwriting the most interesting area, and so concentrated on that.

Whilst working as an underwriter I also studied and achieved a Distinction in an MSc in Risk Management and Insurance.  I then joined a smaller reinsurer where I did lots of different things across the business as we quickly grew.  After this I moved to a start up life insurance company where we succeeded in launching (eventually!) and made a real splash with IFAs in no small part due to our innovative underwriting approach.  We had market leading straight through processing rates, flexible question sets and best of all were always front of house in conversations with IFAs and other distributors.

I then joined a very big reinsurer, where I became Head of Underwriting for the UK and Ireland, managed the best Underwriting team in the market and worked with loads of super clever people.  At various points in my time there I also had responsibility for the electronic system used by much of the UK market, the CI and IP costing teams and for Underwriting in Africa.  I was also on an ABI committee, chaired the Critical Illness Statement of Best Practice work, and continued to stay involved with adviser training.

In 2015 I decided to set up this company to get more directly involved in provoking change and building things that really help more people get the protection they need.


The other stuff

I am married to Lottie and we have two wonderful young children – Alex and Evie.  Family is what it’s all about for me.  I love sport – both playing and watching, and music – just listening, thankfully for those close to me.

I like talking, as anyone who has seen me on a stage will know, but I really love listening to views from others forged from different experiences.  I most enjoy working with people with different skills and experiences to develop and improve the future.  This could be family members – or could be IFAs and underwriters, actuaries and marketeers, or even insurance professionals and human beings…